To try some AR examples (Augmented Reality renderings) please scan the attached QR symbols with your Ipad or smartphone. Then, wait for an instant until the file loads and start moving your phone in small circles until the item plants on top of your desk or floor. You will need good lighting and a plain surface to make it work.

How and when to use AR

If you think you don’t know what we’re talking about you’ve probably used AR for a long time without even realizing it. Have you ever wondered where the filters of apps like Instagram or Snapchat come from? Yes, you’ve guessed it, those are AR.  And this trend is only growing as smartphones and other devices are ready to use it and become more and more accessible around the world.

To be clear, AR or Augmented Reality allows us to see a virtual object overlaid on a real life environment. We are mixing 2 realities, the virtual and the real. That’s why another term used to refer to augmented reality is Mixed Reality or MR.– ​​an image of ourselves, a beautiful green park, a car – in front of our very own eyes with a digital augmentation overlaid on it. It's a vision achieved through the use of digital visual elements, sound or other sensory stimuli delivered by technology. It differs from the AR reality since Mixed Reality brings together the real world and digital elements. Unlike the AR that maintains the centrality in the real world but improves it with digital details, superimposing layers of perception, and complementing reality or the environment.

But surely you are wondering: What is the difference between VR and AR? It is simple. The difference comes down to the devices they require and the experience itself. Furthermore, augmented reality uses real world-setting and its users are in control of their presence in the real world, while VR is completely virtual and its users are controlled by the system. The AR can be accessed through a smartphone, while the VR is accessed through a headset device.

Who and how is AR used? It is aimed for product development, customer experience and sales used by Industrial Designers, Product Designers and Marketing Managers for retail and B2B. And what is it for? AR can be used for everything, it serves to expand the product variety in a showroom, that way you can show more product configurations and options in smaller spaces.

QR codes can be placed on websites, brochures, any marketing material, and are suitable for any business: from architecture, to shoe or watch businesses. In addition, it works with any system, both IOS and Android. AR is like Websites in the 90s, don't wait 10 years to start using it, be a pioneer.