Do you need some help creating your rendering concept and guidelines?

Brand concepts are the basic ideas behind a business branding that represent its goals and purposes. This concept should be translated into clear guidelines that will impact the creation of the renders so that there is consistency over time. This concept guidelines should include:

Key points to define your rendering concept

  • Moodboard
  • Defining the architectural environmental and setting
  • Defining the propping of the space
  • Lifestyle atmosphere
  • Possible layouts of your product
  • Deciding the camera angles or shot positions

The Moodboard

It is essential to start by creating a Moodboard. The moodboard is an inspiration map, a creative tool that help you visualize the things you like the most as a whole, what the collection wants to say or evoke, the inspiration can come from anywhere from clothing to typography, fruits, landscapes, fashion trends, etc. The Moodboard  consists of a quick visualization of images and/or words on the same support as a brainstorming that helps us prepare the brain for the ideation phase of a project. This will help to make the abstract (“look like idea”) to have a visual support and “reality”

Defining the architectural environmental and setting (functional character of the building) is also a key point for creating the rendering profile concept, it needs to be clarified what kind of architectural elements will appear on your renderings, this item also will let to have a clear reading of the rendering context, if it is an office environment, an industrial space, an hospital, a library, etc.

Also defining the propping of the space (Plants, chandeliers, Steel exposed columns, carpeting, celiling, lighting fixtures) will have a huge impact on consolidating the functional charcter of the space.

Once the mood board and environmental settings are defined, it’s time to think about  the lifestyle atmosphere  your renderings are going to show, is it going to be a calm place?  Or somewhere frantic with a lot of things going on?  By thinking on the use of the product or the space you are working on, you could tell if it is to be used during the daylight, or in the night? Perhaps is meant to be used mostly in the mornings or in the sunset?  Also if the space will be displayed showing people or silhouettes.

Now it's time to check if there are common possible product layouts. And also define the orientation the space should be displayed at (towards the left or the right) front or left views, 3 quarter views etc. Lastly, deciding  the camera angles or shot composition will close this creative process (Dramatic close ups? General views? Context views?)

With all this information we will be providing a sorted chart that reflects all your needs to define your visual Identity or Rendering profile concept.

This is such a helpful and powerful tool that will act also as a huge time saver for all your upcoming projects, since we will follow a clear direction from the artistic point and we will be able to focus on the technical characteristics of your product and spaces.